Affiliate Disclosure

Affiliate links are special tracking links that allow us to earn a commission when you make a purchase after clicking on them. These links do not change the price you pay for products or services.

When you click on an affiliate link and make a purchase, the merchant pays us a small commission. This helps us maintain and improve our website while providing you with valuable content and recommendations.

We partner with various e-commerce platforms and brands to provide you with direct links to products. Our current affiliate partnerships may include:

• • Amazon India
• • Flipkart
• • Myntra
• • Nykaa
• • Individual brand websites
• • Other e-commerce platforms

This list is not exhaustive and may change over time as we add new partnerships or discontinue existing ones.

Our product recommendations and featured brands are based on:

• Quality and innovation of the product or brand
• Relevance to our audience and mission
• Support for Indian entrepreneurship and innovation
• User reviews and feedback
• Our personal experience with the brand or product

Important: The existence of an affiliate relationship does not influence our editorial content or product recommendations. We only recommend products and brands that we believe will provide value to our users.

Using our affiliate links does not cost you anything extra. The price you pay for products remains the same whether you use our affiliate links or go directly to the merchant website.

The commission we earn comes from the merchant, not from your purchase price. In many cases, you may even benefit from exclusive discounts or offers available through our affiliate partnerships.

We are committed to being transparent about our affiliate relationships. Here is what you can expect from us:

• • Clear disclosure of affiliate relationships
• • Honest and unbiased product reviews
• • Recommendations based on merit, not commission rates
• • Regular updates to our disclosure policies
• • Responsive customer support for any questions

This disclosure is made in accordance with the Federal Trade Commission (FTC) guidelines concerning the use of endorsements and testimonials in advertising. We are required to disclose any material connection between us and the brands or products we recommend.

We take these guidelines seriously and strive to maintain the highest standards of transparency and honesty in all our content and recommendations.

If you have any questions about our affiliate relationships, specific product recommendations, or this disclosure, please do not hesitate to contact us. We are always happy to provide additional information about our partnerships and recommendation process.

We may update this affiliate disclosure from time to time to reflect changes in our partnerships or policies. We encourage you to review this page periodically to stay informed about our affiliate relationships.

Any material changes to this disclosure will be prominently posted on our website and will include an updated effective date.