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Purplley

Cookie Policy

Learn about how we use cookies and similar technologies to improve your experience on Purplley.

Last updated: May 29, 2025

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, such as your preferred language, login status, and other settings.

Cookies make your browsing experience more efficient and personalized by remembering your preferences and providing relevant content.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Examples: Session management, security tokens, load balancing

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This helps us improve website performance and user experience.

Examples: Google Analytics, page load times, error tracking

Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may be set by us or by third-party providers whose services we have added to our pages.

Examples: Language preferences, theme settings, user preferences

Targeting/Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They may be set by our advertising partners and used to build a profile of your interests.

Examples: Ad personalization, retargeting, conversion tracking

Third-Party Cookies

We may use third-party services that set their own cookies on your device. These services help us provide better functionality and analyze website usage.

Common Third-Party Services:

  • Google Analytics: Website traffic analysis and user behavior insights
  • Google Ads: Advertising and conversion tracking
  • Social Media Platforms: Social sharing and login functionality
  • Payment Processors: Secure payment processing
  • Customer Support Tools: Live chat and support functionality

These third-party services have their own privacy policies and cookie practices. We encourage you to review their policies to understand how they use cookies.

Managing Your Cookie Preferences

You have several options for managing cookies on your device:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • • View which cookies are stored on your device
  • • Delete existing cookies
  • • Block cookies from specific websites
  • • Block all cookies (not recommended as it may break website functionality)

Browser-Specific Instructions

  • Chrome: Settings → Privacy and Security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data
Impact of Disabling Cookies

While you can disable cookies, doing so may affect your experience on our website:

  • • You may need to re-enter information on each visit
  • • Some features may not work properly
  • • Personalized content and recommendations may not be available
  • • Website performance may be slower
  • • You may see less relevant advertisements

Essential cookies cannot be disabled as they are necessary for the website to function properly.

Cookie Data Retention

Different types of cookies have different lifespans:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device for a set period or until manually deleted
  • Third-Party Cookies: Retention periods vary by provider

We regularly review and clean up unnecessary cookie data to minimize data collection and storage.

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page.

Questions About Cookies?

If you have any questions about our use of cookies or this policy, please contact us.